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The company I choose was Southwest Airlines. This week you will continue researching your...

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Finance

The company I choose was Southwest Airlines.

This week you will continue researching your selected company's business model and focus on its key drivers of sales/revenues and operating income. You will also gain insight into the key risks of the company's business model. To successfully engage in this week's discussion, respond to the following prompts:

  1. Find the top-line revenue (sales) for your company for the last three years. Then, compare that information to its closest industry competitor. (For example, you would compare FedEx to UPS, not FedEx to Apple.) Which of the two companies is generating more revenue? What are the drivers for the revenue generation? What is their competitive advantage?
  2. Find the operating income for your company for the last three years. Then, compare that information to its closest industry competitor. (Use the same company as the first prompt.) Which of the two companies is generating more operating income? What are the drivers for the income generation? What is their competitive advantage?

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