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The Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:

Constraint	Television	Radio	Online
Audience per advertisement	140,000	18,000	30,000
Cost per advertisement	$1,500	$200	$550
Maximum media usage	15	19	12

To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized.

(a)	If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact?
	Advertisement Alternatives No of commercial messages Television Radio Online
	What is the allocation of the budget among the three media?
	Advertisement Alternatives Budget ($) Television $ Radio $ Online $
	What is the total audience reached?
(b)	By how much would audience contact increase if an extra $100 were allocated to the promotional budget?
	Increase in audience coverage of approximately

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