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The challenge for the marketing manager is handling the differences in values and attitudes and...

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Finance

The challenge for the marketing manager is handling the differences in values and attitudes and the subsequent behavioural patterns that govern human interaction. To take advantage of global markets or global segments, marketers are required to have or attain a thorough understanding of what drives customer behaviour in different markets.

a) Why is it important to consider environmental factors in an organisation buying decisions?

b) Interpret five (5) cultural elements in the global market place.

c) Is the degree of success in business dependent upon the culture into which a person is born?

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