The case study for this term requires that, give detail information about the Zara company. After...

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Operations Management

The case study for this term requires that, give detailinformation about the Zara company. After that, give an answer tothe following question
Identify the competitive strategy of Zara company,justify your answer?
Based on your supply chain knowledge, suggest adistribution network for Zara company, justify youranswer?
In what aspect the Zara company has become leading inthe supply chain. Discuss in detail these aspects.
Explain how the Zara company benefited the informationtechnology to achieve excellence in the supply chain.
What was the supply chain management process adopted byZara company? Discuss, how far was the effect of that approach toreach a competitive edge.

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Identify the competitive strategy of Zara company justify your answer Zara uses a marketing pull strategy to attract their customerZara uses a customer centric approach and delivers the value based product to the customers Competitive Strategy of Zara 1Customer Centric Zara focuses on the choice of the customer It creates and designs new products for all customer segments including males and femalesZara provides a variety of clothing ranges designed according to the customer needs 2 ZARAs service and price to the customer Zara provides high class updated service to the customer It focuses on quality design unique texture along with very great competitive prices ZARAs product can be easily affordable by the average middle class individual 3 Use of Technology Zara uses highly updated technology It develops a system under which customers can try the product virtually by using the Zara app or website application 3Value creation In addition to providing designer products to the customer Zara focuses on creating the value according to the customer 4 Introduction to new clothes Zara introduces new clothes in a very short span of time to attract their customers Zara introduces new clothes See Answer

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