The accountants at French Perfumery have decided to increase the price of a scent ...

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Accounting

The accountants at French Perfumery have decided to increase the price of a scent
LOl, L03 called Breezy by 10%, from $6.00 per bottle to $6.60. French's accountants expect the 10% price increase to
reduce unit sales by 20%. Current sales are 200,000 bottles, and total variable costs are $800,000.
A. Estimate the pretax profit effect of the price change, assuming no effect on the variable cost rate, on total
fixed costs, or on sales of other products. (Hint: Calculate the contribution margin at the old and new prices
and volumes.)
B. How certain can the accountant be that volume wil l decl ine 20% if the selling price increases to $6.60? What
effect does this uncertainty have on the managers' decision to increase the selling price?

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