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Territory and Product Profitability Analysis Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows: Atlantic Wave Pacific Pounder Sales price $350 $250 Variable cost of goods sold per unit (130) (123) Manufacturing margin per unit 5220 5127 Variable selling expense per unit (157) (57) Contribution margin per unit $63 $70 The sales unit volume for the territories and products for the period is as follows: East Coast West Coast Atlantic Wave 2,440 1,220 Pacific Pounder 0 1,220 a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required. Coast to Coast Surfboards Inc. Contribution Margin by Territory East Coast West Coast Contribution margin Contribution margin Contribution margin Contribution margin ratio b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories? The total contribution margin is for the East Coast, while the contribution margin ratio is for West Coast. This is because East Coast sells only Atlantic Wave, which have a contribution margin ratio but a Contribution marg per unit. In attempting to improve the company's profitability, it is that changing the mix of products to the tro territories will have much effect. In addition, the variable selling expenses per unit for the may be too high

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