Technol Medical Products makes specialty face masks to shield health-care workers from infection. Because it...
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Technol Medical Products makes specialty face masks to shield health-care workers from infection. Because it focuses on this narrow market, it is able to outsell its primary competitors--3M and Johnson & Johnson. Technol Medical Products has a(n):
Select one:
a. aggregated positioning strategy
b. demarketing focus
c. heterogeneous target marketing strategy
d. cost competitive advantage
e. niche competitive advantage
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