Target Corporation is the second-largest discount store retailerin the United States, behind Walmart, and a component of theS&P 500 Index. Founded by George Dayton and headquartered inMinneapolis, Minnesota, the company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's DryGoods Company in 1903 and later the Dayton Company in 1910. Thefirst Target store opened in Roseville, Minnesota in 1962 while theparent company was renamed the Dayton Corporation in 1967. Itbecame the Dayton-Hudson Corporation after merging with the J.L.Hudson Company in 1969 and held ownership of several departmentstore chains including Dayton's, Hudson's, Marshall Field's, andMervyn's. Target established itself as the highest-earning divisionof the Dayton-Hudson Corporation in the 1970s; it began expandingthe store nationwide in the 1980s and introduced new store formatsunder the Target brand in the 1990s. The company has found successas a cheap-chic player in the industry. The parent company wasrenamed the Target Corporation in 2000 and divested itself of itslast department store chains in 2004. It suffered from a massiveand highly publicized security breach of customer credit card dataand the failure of its short-lived Canadian subsidiary in the early2010s but experienced revitalized success with its expansion inurban markets within the United States. As of 2017, Target operates1,834 stores throughout the United States. Their retail formatsinclude the discount store Target, the hypermarket Super Target,and "flexible format" stores previously named City Target andTarget Express before being consolidated under the Target branding.Target is often recognized for its emphasis on "the needs of itsyounger, image-conscious shoppers," whereas its rival Walmart moreheavily relies on its strategy of "always low prices. TargetCorporation decide to start its discount store in Saudi Arabia. TheTarget management hired you as Marketing Manager for its SaudiArabia operation. You have to establish marketing departmentstarting from the Analysis of market, formulate overall marketinggoals, objectives, strategies and tactics within the context of anorganization's business, mission, and goals designing and planningthe entire function. 1. To establish the marketing function ofTarget Corporation, Saudi Arabia, you have to formulate thefollowings: a. Vision b. Mission c. Business objective. d. Productand type of services. ? 2. Develop a marketing Plan for TargetCorporation, Saudi Arabia. Define the SWOT analysis for TargetCorporation, Saudi Arabia. 3. Analyze the Micro and Macroenvironment of the Target Corporation, Saudi Arabia. 4. How TargetCorporation, Saudi Arabia will establish, develop, and enhancemutually beneficial relationships with customers? Discuss all theactivities to establish, develop, and maintain customer sales? 5.Identify the various consumer decision processes for the TargetCorporation customer? 6. How will you establish the market researchfor making better decision to establish and enhance the marketing?7. How Target Corporation, KSA will evaluate market segments andchoose the best ones to serve? How it will create valuepropositions to meet the requirements of target customers? 8. HowTarget Corporation, KSA will manage all of their products andservices? What are the steps in the best development process fornew products?
