Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages,...
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Accounting
Take-a-Break Travel Company offers spring break travel packages to college students. Two of its packages, a 5-day, 4-night trip to Cancun and a 7-day, 6-night trip to Jamaica, have the following characteristics:
Package Specifications | Cancun | Jamaica | Cost Data | ||||||||
Oceanfront room; number of nights | 4 | 6 | $ | 12 | /night | ||||||
Meals: | |||||||||||
Breakfasts | 4 | 6 | $ | 3 | /ea | ||||||
Lunches | 7 | 6 | $ | 8 | /ea | ||||||
Dinners | 4 | 0 | $ | 10 | /ea | ||||||
Scuba diving trips | 4 | 5 | $ | 19 | /ea | ||||||
Water skiing trips | 5 | 6 | $ | 14 | /ea | ||||||
Airfare (round trip from Miami) | 1 | 1 | $ | 225 | (Cancun), | ||||||
$ | 300 | (Jamaica) | |||||||||
Transportation to and from airport | 1 | 1 | $ | 19 | (Cancun), | ||||||
$ | 14 | (Jamaica) | |||||||||
The Cancun trip sells for $850, and the Jamaica trip sells for $790, and both packages allow two bags to be checked for free.
Required:
1. What are the current profit margins on both trips?
2. Take-a-Breaks management believes that it must drop the price on the Cancun and Jamaica trips to $810 and $750, respectively, in order to remain competitive in the market. Recalculate profit margins for both packages at these price levels.
What are the current profit margins on both trips? (Round percentage answers to 1 decimal place.)
|
Take-a-Breaks management believes that it must drop the price on the Cancun and Jamaica trips to $810 and $750, respectively, in order to remain competitive in the market. Recalculate profit margins for both packages at these price levels. (Round percentage answers to 1 decimal place.)
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