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Take the hypothetical example of mango. Assume that a consumer purchased one kilogram of mango at...

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General Management

Take the hypothetical example of mango. Assume that a consumerpurchased one kilogram of mango at $5. The costs per kilogram ofmango are given in the table. Calculate marketing efficiency usingShepherd’s formula

Activity Cost ($) Land preparation 7 Sowing 1.5 Plant protection1 Sorting and grading 1 Transportation 1.5 Loading and unloading1

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Shepherds marketing efficiency ME VI 1 100 Where V is price paid by consumer and I is marketing cost In the question the costs are of two types production costs and marketing costs Therefore    See Answer
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