Take a fictional Target shopper named Jenny Ward, who is 23,lives in Atlanta and in March bought cocoa-butter lotion, a purselarge enough to double as a diaper bag, zinc and magnesiumsupplements and a bright blue rug. There’s, say, an 87 percentchance that she’s pregnant and that her delivery date is sometimein late August. In the past, that knowledge had limited value.After all, Jenny purchased only cleaning supplies at Target, andthere were only so many psychological buttons the company couldpush. But now that she is pregnant, everything is up for grabs. Inaddition to triggering Jenny’s habits to buy more cleaningproducts, they can also start including offers for an array ofproducts, some more obvious than others, that a woman at her stageof pregnancy might need. Pole applied his program to every regularfemale shopper in Target’s national database and soon had a list oftens of thousands of women who were most likely pregnant. If theycould entice those women or their husbands to visit Target and buybaby-related products, the company’s cue-routine-reward calculatorscould kick in and start pushing them to buy groceries, bathingsuits, toys and clothing, as well. When Pole shared his list withthe marketers, he said, they were ecstatic. Soon, Pole was gettinginvited to meetings above his paygrade. Eventually his paygradewent up. At which point someone asked an important question: Howare women going to react when they figure out how much Targetknows? In your opinion is this...? a. Ethical but Illegal b.Unethical but legal c. Unethical and Illegal d. Ethical andLegal