Suppose that in 2013, Global launches an aggressive marketing campaign that boosts sales by 15%....
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Suppose that in 2013, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2012.
- a. What is Global
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