Summarize the most important benefits and risks associated with
diversification into global markets.
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General Management
Summarize the most important benefits and risks associated withdiversification into global markets.
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Diversification is a collective strategy to enter into a new market or production in which the business doesnt currently control while also creating a new commodity for that new market This is the most risky division of the Ansoff matrix as the business has no experience in the new market and does not know if the commodity is going to be successful There are two dimensions of reasoning for diversification may be protective or provocative protective reasons may be
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