Subject: Marketing Research Section B: QUESTION 2 (15 marks) A computer-administered survey is one in...
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Accounting
Subject: Marketing Research
Section B:
QUESTION 2 (15 marks)
A computer-administered survey is one in which computer technology plays an essential role in the interview work, often, but not always, completely eliminating the need for a personal interviewer. Explain in detail, the computer administered survey and its applicability in the research.
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