((Subject : Marketing ))

AssignmentQuestion(s):                                              

Learning Outcomes:

1.   Analyze marketing opportunities usingenvironmental scanning market data, measurement, and analysis.

2.   Explain issues pertaining to marketingenvironment both internally and externally.

3.   Demonstrate an understanding of the globalcompetitive environment and the changing marketing practices.

4.   Ability to formulate marketing strategiesthat incorporate psychological and sociological factors thatinfluence consumers.

5.   Ability to carry out objective andscientific analysis of consumers' needs and wants.

Assignment-1

CRITICAL WRITING

From the real national market,( select any company )ofyour choice, wishing to go global. Critically analyze the chosencompany based on the following questions.

Questions:

1.   What variables need to beconsidered while developing a list of potential countries?  

2.   Describe the four steps afirm should take when it is considering going global.                 

3.   Discuss at least threechallenges that a company may face in the early period ofexpansion.

4.   Describe the three maincategories of market entry strategies.

·     ***(( Referencing is necessaryand student must apply APA ReferencingStyle.))***