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(Subject is Marketing Management MGT-201) Personal selling is one of the oldest forms of marketing communication; due...

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General Management

(Subject is Marketing Management MGT-201)

Personal selling is one of the oldest forms of marketingcommunication; due to its effectiveness, it allows for targeting aspecific message to a specific customer. However personal sellingis not appropriate for every company or situation..

(Please discuss and explain more the above sentenceusing keyboard and sure I will like your answer).

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Personal selling is a way through which a marketer reaches to customers individually sensing or by creating a need for a product which the marketer has to offer This type of marketing strategy requires interaction with the customer either before or during the meeting or both This interaction that happens before meeting the customer is done via calling or sending email to the customer providing various details about the usage of the product and its benefits In many cases the customer might not have the need for the product in offer but this initial conversation might make the customer feel the need for the product Personal selling is effective in a way that it gives importance to the customer by understanding a customers perception towards the product in concern and this interaction in person with the marketer creates a    See Answer
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