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(Subject is Marketing Management MGT-201) A marketing mix is a group of marketing variables that a business...

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General Management

(Subject is Marketing Management MGT-201)

A marketing mix is a group of marketing variables that abusiness controls with the intent of implementing a marketingstrategy directed at a specific target market. The most commonclassification of the marketing mix is referred to as the 4 Ps,consisting of product, price, place, and promotion. There are manycontemporary perspectives that challenge the sufficiency of the 4Ps as the only marketing-mix framework, including the 7 Ps and4Cs.

(Please discuss and explain more the above sentenceusing keyboard and sure I will like your answer).

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Here I am going to describe about the importance of 4 piece along with the description about if 4 Ps are sufficient for a business organisation as the alternative 4 ps are available such as 7 Ps and 4 cs and if these are are important for the business    See Answer
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