(Subject is Marketing Management MGT-201)
A marketing mix is a group of marketing variables that abusiness controls with the intent of implementing a marketingstrategy directed at a specific target market. The most commonclassification of the marketing mix is referred to as the 4 Ps,consisting of product, price, place, and promotion. There are manycontemporary perspectives that challenge the sufficiency of the 4Ps as the only marketing-mix framework, including the 7 Ps and4Cs.
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