Strategy Formulation and Implementation (Select any mobile phone operator/automobile/retail banking company) 1. Company Overview (location, product and...

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General Management

Strategy Formulation and Implementation (Select any mobilephone operator/automobile/retail banking company)


1. Company Overview (location, product and marketinformation): you must identify/write vision and mission of theorganization (1 page) (5 Points)
2. External Analysis: PESTLE and Industry Analysis: At the endof the analysis, you must provide your own opinion/conclusion (whyit is conducted and what you found) (maximum 3 pages) (7Points)
3. Internal Analysis: VIRO analysis: At the end of theanalysis, you must provide your own opinion/conclusion (why it isconducted and what you found) (maximum 3 pages) (7 Points)
4. Corporate Strategy Recommendations: What business and/orproducts/services they will sell in future? (Select on or more fromthe five different types of growth strategies and justify youranswer). (maximum 3 pages) (7 Points)
5. Recommendation (Business Strategy): What Business strategyyou think would be appropriate for the company? (among fourbusiness strategies, select one and Justify your answer by relatedto class lectures (i.e., conditions to select different businessstrategies slides) (maximum 3 pages) (7 Points)
6. Implementation- focus on changes in organizationalstructure only: What organizational structure organization isfollowing and what they need to follow in future. (maximum 3 pages)(7 Points)



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3.8 Ratings (317 Votes)
The Company chosen over here is BMW About BMW BMW is a German company abbreviated as Bayerische Motoren Werke It is headquartered in Munich and was founded in 1916 In 1922 it was renamed to BMW The company manufacture motorcycles engines farm equipment and railway brakes Today BMW yields motor vehicles in India China Germany South Africa the US Mexico UK and Brazil BMW has always been associated with premium productsThe aim of the company is to provide automated driving electronic and ondemand mobility BMW is an international that uses latest technological trends ref BMWcom BMWs    See Answer
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