Step 1 Consider a time when you wantedto buy a certain product but could not find it.
What was your reaction? Why? How did the lack of availabilityaffect your perception of the company and of the product? Did itmake you want it more or did it make you frustrated so that youlost interest. Speculate on the supply chain and distributionchannel strategy that the company was trying to achieve.
Step 2 Now consider a product that iswidely available.
What is your perception of the product and the company? How isyour perception influenced by the ubiquity of the product?Speculate on the distribution strategy and goals for thecompany.
Step 3 Compare and contrast yourfindings in the first two steps.
How did the availability of the products influence your thoughtsand attitude toward the product and the company? Speculate as towhether the companies' distribution strategies have provedeffective and served them well.
Step 4 Write your paper.
In addition to discussing each of the questions in Steps 1 and2, be sure to include the comparison between the two companies andproducts.
Deliverable: no less than 500 words.
