Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and...

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Sparrow Pharmaceuticals is the maker of several popular drugsused to treat high blood pressure and arthritis. Over time, thecompany has developed a positive relationship with many of thepatients who use its medications through a quarterly newsletterthat offers the latest information on new medical research findingsand general health and fitness articles. The company just has beenacquired by a group of investors who also own Soothing Waters HotTubs and Spas. The marketing director for Soothing Waters wouldlike to use Sparrow’s mailing list for a direct-mailpromotion.
Can the answer please be provided in detail 400 words or more thankyou so much

Ethics Questions:
What should Sparrow Pharmaceuticals do?
Do you think it is ethical to use customer information acrossmultiple divisions of the same company? Explain.
To which marketing management philosophy do you think themarketing director for Soothing Waters subscribes? Explain.
Does the AMA Statement of Ethics address the use of the customerinformation by multiple divisions of the same company? Go tohttp://www.marketingpower.com and review the statement. Then writea brief paragraph on how the AMA Statement of Ethics relates toSparrow Pharmaceuticals’ dilemma.

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3.6 Ratings (506 Votes)

Sparrow Pharmaceuticals is a separate company from Soothing Waters and thus Sparrow should not allow Soothing Waters to use the mailing list for promotion of its products It would be unethical to allow another organization to take the patients information of Sparrow Pharmaceuticals for promotional purposes No it is not ethical to use the personal information of customers of one division from another division This is See Answer

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Sparrow Pharmaceuticals is the maker of several popular drugsused to treat high blood pressure and arthritis. Over time, thecompany has developed a positive relationship with many of thepatients who use its medications through a quarterly newsletterthat offers the latest information on new medical research findingsand general health and fitness articles. The company just has beenacquired by a group of investors who also own Soothing Waters HotTubs and Spas. The marketing director for Soothing Waters wouldlike to use Sparrow’s mailing list for a direct-mailpromotion.Can the answer please be provided in detail 400 words or more thankyou so muchEthics Questions:What should Sparrow Pharmaceuticals do?Do you think it is ethical to use customer information acrossmultiple divisions of the same company? Explain.To which marketing management philosophy do you think themarketing director for Soothing Waters subscribes? Explain.Does the AMA Statement of Ethics address the use of the customerinformation by multiple divisions of the same company? Go tohttp://www.marketingpower.com and review the statement. Then writea brief paragraph on how the AMA Statement of Ethics relates toSparrow Pharmaceuticals’ dilemma.