Sony Corporation Since its founding in 1960, Sony was alwaysknown for...

Sony Corporation â€“ Since its founding in 1960, Sony was always known for innovation and market...

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Operations Management

Sony Corporation â€“ Since its founding in 1960, Sony was alwaysknown for innovation and market leadership. But in the last 20years, troubling issues have emerged to partially counter the manysuccesses along the way. Research Sony and its subsidiaries, andanswer the following questions:
3. Should Sonyâ€™s R&D efforts be focused on a limited numberof core products, or should it aim to be the leader in eachbusiness segment it operates in?
4. Some say Sony Entertainment â€œruns the showâ€ now, because onevery successful movie returns massive profits. Do you thinkexcessive diversification is Sonyâ€™s problem? They usually targetthe upscale high-end consumer groups. Should they changestrategies?
Thank you!

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3.6 Ratings (459 Votes)

Little history on Sonys journey irrespective of year When Sony Corporation entered into the business for electronics good the market was very much new for these products Even Sony was not having the potential competitors in business From the beginning Sony was continuously working in research and development of products to in order to fulfill costumer needs They were good in both innovation and inventions Sony was only the one contact for many potential brands like Microsoft Motorola etc for their requirement for Electronic chips MOSFETs Amplifiers Power supplies etc In consumer sector the development history in their Walkman product is remarkable But as time passes the competition has increased for Sony as Apple and Samsung came with same product line These competitors were more aggressive in research and development Samsung and Apple became a face of innovation developing See Answer

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