Since its detection in China in December 2019, the novelcoronavirus (COVID-19) has quickly spread all over the world,affecting 199 countries and territories around the world. As ofApril 4, 2020, more than 1.2 M people had been infected and morethan 65 thousand people died. Numerous countries around the globehave adopted unprecedented measures to limit the further spread ofthe virus and reduce the number of future victims. The novelcoronavirus has an enormous influence on international financial,social, managerial, and economic development in many regions andcountries, and poses a great challenge to local epidemic controland prevention systems. (Journal of Research in Emerging Markets,March 2020)
Your Assignment Write an essay about the suddenchange in consumer habits in response to the COVID-19 outbreak.
In your essay, discuss what happened to the external as well asinternal influences, lifestyle, and situational influences. Also,please write about how companies have changed their communicationstrategies as well as distribution strategies in response to thecurrent situation. Mention examples of companies that demonstratedcorporate social responsibility to get closer to their customersand fulfill their values (International and local).
Keep consumer behavior as a core thought in your writingapplying the concepts you have learnt this semester about consumerbehavior from chapter 1 until chapter 14.
