Simon Company's year-end balance sheets follow 2015 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets Liabilities and Equity Accounts payable Long-term notes payable secured 2017 2016 $ 31,800 35, 625 37,800 89,500 62,500 50,200 112, 500 82,500 54, 000 5, 000 278, 500 255,000 230,500 $523, 000 445,000 377,500 10,700 9,375 $129,900 75,250 51,250 by mortgages on plant assets Common stock, $10 par value Retained earnings 98,500 101,500 83, 500 163,500 163,500 163, 500 131,100 104, 750 79,250 $523,000 $445,000 $377,500 Total liabilities and equity The company's income statements for the years ended December 31, 2017 and 2016, follow For Year Ended December 31 Sales Cost of goods sold Other operating expen3es Interest expense Income taxes Total costs and expen3es Net income 2017 2016 $673,500 $532,000 $411,225 209,550 12,100 9,525 $345,500 134,980 13,300 B,845 642,400 $ 31,100 $1.90 502, 625 $ 29,375 $ 1.80 Earnings per share Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016. Exercise 13-10 Part 1 (1) Profit margin ratio. -Profit Margin Ratio Profit margin r Choose Numerator Choose Denominator: 2017 2016