Share your thoughts about marketing research from two
perspectives: (a) As a consumer, which research method...
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General Management
Share your thoughts about marketing research from twoperspectives: (a) As a consumer, which research method do you findwelcoming (meaning that you would not mind participating in thestudy as a consumer)? Will the right incentive lure you into astudy? (b) As a marketing professional, which research method wouldyou prefer to utilize?
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Market research is an activity that involves systematic gathering and interpreting information about persons and organizations through the use of statistical and analytical methods and applied social science techniques with the aim of gaining insight to support in decision making There are various market research methods for example surveys focus groups interviews observation and experiments among others The methods are preferred differently by those involved Interviews are preferred by most consumers The interviews are seen as welcoming methods of marketing research The researcher should have the knowhow of carrying out the interviewing process The market researcher should try to do
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