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  3. service quality differs from product in that the c

Service quality differs from product in that the consumer is actively involved in the service creation...

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General Management

Service quality differs from product in that theconsumer is actively involved in the service creation process.Service firms therefore face a unique situation whereby eachservice encounter with a customer is a test of the firms servicequality standards.


In light of the above information discuss how a firmcan manage service quality to ensure consistent service deliverythat meets or exceeds customer expectations. (30)


Answer & Explanation Solved by verified expert
4.4 Ratings (749 Votes)
Customer service is the subjective matter as compared to the product delivery and hence it is the responsible technique to bring up the customer back to the storebusiness for new purchases Example Sam purchased a refrigerator and delivery was made on the same day with installation as well This is good    See Answer
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