Select two separate products as an example of each of the stages of the Product Life...

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General Management

Select two separate products as an example of each of the stagesof the Product Life Cycle concept.
Provide evidence to support your position.
Identify the marketing characteristics that are present for thatparticular life cycle stage with the product you selected.

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There are basically 4 stages in a products lifecycle introduction growth maturity and decline It is possible for the supply chain model and features to change its approach during the lifecycle of the product This change can be attributed to the changing demand pattern of consumers change in external factors affecting business etc When a product is newly launched it opts for the pull approach of supply chain as there is no dedicated customer base of the company When this customer base has been developed the company may change its approach from pull to See Answer

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