SEAL RITE ENVELOPE COMPANY (B) Profitability Analysis What problems are indicated from the data...
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Accounting
SEAL RITE ENVELOPE COMPANY (B)
Profitability Analysis
- What problems are indicated from the data in
- What should Rose Douglas do about those problems?
Annual Customer
Volume ($000)
Over $200
$100-200
$50-99.9
$40-49.9
$30-39.9
$20-29.9
$10-19.9
$5-9.9
$4.4.9
$3-3.9
$2-2.9
$1.1.9
Number of
Accounts
4
4
32
24
25
63
157
349
235
309
569
842
Number of Calls
256
274
1,344
1.011
1158
3.114
4725
Under $1
No sales
871
688
7.021
2.639
3,233
4,212
6,360
6.345
2,001
Total or average
4,172
43,693
O T:
guesuons:
Sales
(% of total)
10.9
2.9
11.7
5.4
40
8.5
13.2
15.7
5.0
5.2
71
6.9
3.5
0.0
100
Gross
Selling
Operating
profit
Expense
Profit
(% of sales) (% of sales) (% of sales)
15.9
4.0
11.9
23.6
9.5
14.1
19.8
10.2
9.6
18.4
10.2
8.2
21.8
9.6
12.2
22.8
10.9
11.9
23.9
13.4
10.5
25.9
16.8
91
29.0
19.3
10.3
31.6
21.9
9.7
31.2
25.3
5.9
30.4
343
23.6
30.9
75.3
244.4
0.0
0.0
0.0
25.0
201
5.0
SEAL RITE ENVELOPE COMPANY (B)
Profitability Analysis
- What problems are indicated from the data in
- What should Rose Douglas do about those problems?
Annual Customer
Volume ($000)
Over $200
$100-200
$50-99.9
$40-49.9
$30-39.9
$20-29.9
$10-19.9
$5-9.9
$4.4.9
$3-3.9
$2-2.9
$1.1.9
Number of
Accounts
4
4
32
24
25
63
157
349
235
309
569
842
Number of Calls
256
274
1,344
1.011
1158
3.114
4725
Under $1
No sales
871
688
7.021
2.639
3,233
4,212
6,360
6.345
2,001
Total or average
4,172
43,693
O T:
guesuons:
Sales
(% of total)
10.9
2.9
11.7
5.4
40
8.5
13.2
15.7
5.0
5.2
71
6.9
3.5
0.0
100
Gross
Selling
Operating
profit
Expense
Profit
(% of sales) (% of sales) (% of sales)
15.9
4.0
11.9
23.6
9.5
14.1
19.8
10.2
9.6
18.4
10.2
8.2
21.8
9.6
12.2
22.8
10.9
11.9
23.9
13.4
10.5
25.9
16.8
91
29.0
19.3
10.3
31.6
21.9
9.7
31.2
25.3
5.9
30.4
343
23.6
30.9
75.3
244.4
0.0
0.0
0.0
25.0
201
5.0
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