SCOR is a local nonprofit organization that provides advice anddirection to new and/or small companies. The volunteers for theSCOR organization are all retired executives and/ or entrepreneurs.At their weekly meeting, Herb Graves and Ned Book were discussing aproposal that they had received from a local trucking company thathad been founded about two years ago. The company, Bald EagleValley Trucking (BEV), had enjoyed some success and had been ableto secure a loan enabling it to expand to 10 tractor and trailerunits. Its success had been based largely upon a water bottlingplant, owned by the Coca Cola Com- pany, that had been increasingthe volume it shipped. BEV felt that there was an opportunity toexpand its business with Coca Cola into the Philadelphia, New York,and Washington, DC, areas, but it needed additional capital to buymore equipment. BEV had requested help from SCOR to assist it withdeveloping a strategic plan and supporting its request for a loanfrom a Pittsburgh-based bank. Herb and Ned were very experiencedexecutives but they had no direct experience in the transportationand supply chain business. So they contacted a nearby stateuniversity with a large and well-known Supply Chain and Logisticsdepartment. The department had a program whereby its students couldbe assigned a business-related project for course credit, and itwould be supervised by a faculty member. CASE QUESTIONS 1. You havebeen chosen to work on the BEV project, which will require you toanswer the following questions: a. What are the major opportunitiesand issues trucking companies face presently? b. What insights canyou provide to help BEV mitigate some or all of the issues?
