Scenario
Wanda is relaxing after a long day of treat baking and turns onher tablet to check Facebook and see what all of her friends havebeen doing while she has been baking Chicken Cuties. While she isscrolling along, an ad pops up on the side of her page for“Woofables”—The Gourmet Dog Bakery. Wanda is stunned andimmediately picks up her phone and starts texting you. Her firsttext is, “How dare they advertise their dog treats to me?” and thetexts go downhill from there. Clearly, Wanda has not done muchresearch regarding how her competition is marketing theirproducts.
For Discussion
- Go on the Internet and search for products that are similar tothose sold by Salty Pawz. Google terms like gourmet dog treats,healthy dog biscuits, or gourmet pet treats.
- Select a product that has a website associated with it to getsufficient information about the product for your posting. Putyourself in Wanda’s place as if she is researching thecompetition.
- Evaluate the product you select based on the Four Ps ofmarketing. How is the company using each of the Four Ps to markettheir line of dog treats?
- In your initial post you should include the following:
- Name of the product, name of the company, and the URL for thewebsite
- How the company is using EACH of the Four Ps to market theirline of gourmet dog treats
- What, if anything, can Wanda learn from your research that shecan apply to Salty Pawz?
