Scenario: The product is a portable multimediacenter to be marketed in the U. S. market, called “Media Popup”made by the start-up company Porttron, Inc. The multimedia centeris a glossy compact entertainment box 10”X12” and includes a screenwith optional additional screen extension that pops out of theright side, computer keyboard that folds down, 4 surround soundmini-speakers that can be adhered to any hard surface with thestick strips at the back of each speaker, and includes asubscription to streamed movies, music, and videos for two yearsfor $499. It is available in 3 different colors (black, silver,white).
Business Memo: You are a marketing assistant atPorttron Inc. tasked with providing a business memo (i.e., aninternal company document) to the United States (U.S.) executivemanagement team of Porttron Inc. concerning the checklist itemsprovided below.
Write a minimum 500-word original business memo. In a concisemanner, describe to executive management the data you will analyzeto determine a potential market for this product. State yourpurpose in the opening paragraph and provide sufficient informationto explain the required items. Finally, provide a concludingparagraph to summarize your suggestions.
Checklist:
Identify either a consumer or business market.
Describe your bases for segmenting the market (Ex. –Demographics).
Identify segmentation descriptors (Ex. – Age, occupation,income).
Explain your rationale for the segmentation descriptors.
Describe the selected target market for the scenarioproduct.
Identify a marketing mix (Product, place, promotion, andprice).
