Scenario: As a partner in a small communications firm, you have noticed that your fellow partners...

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General Management

Scenario: As a partner in a small communications firm, you havenoticed that your fellow partners and several employees havementioned new product ideas they felt were worth pursuing, but thatnone of these ideas have been pursued. Propose a formal process todetermine if ideas that are presented are worthy of markettesting
Include the following in your proposal:
Likely sources of new product or business ideas
Data gathering and factual analysis
Ability to make creative leaps
Need for fit with organization strengths and goals
Confirmation of commercial viability

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3.5 Ratings (502 Votes)

answer 1 Likely sources of new product or business ideas the idea presented should described which source it comes from new prodct or business idea can come from following sources interaction with employees in which employee would aksed to put thier opinions or view related to new business ideas or new product manager would either choose one or more or integrate most of them to make a best idea out of all customer interactions See Answer

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