Salty Chip Corp. sells 110,000 bags of chips at a sales price of $2.75 and...
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Accounting
Salty Chip Corp. sells 110,000 bags of chips at a sales price of $2.75 and variable cost of $1.21 per bag. Their fixed costs typically run $100,000. If they run a new ad campaign costing $13,000 during the Olympics, they expect to increase sales by 20%.
What is the expected change in profits as a result of this potential ad campaign?
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