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Salespersons' Report and Analysis

Waltham Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December $31$ are as follows:

Salesperson Total Sales Variable Cost

of Goods Sold Variable Selling

Expenses

Case $$596,000$ $$250,320$ $$131,120$

Dix $357,000139,23071,400$

Johnson $586,000281,280128,920$

LaFave $572,000194,480120,120$

Orcas $343,000185,22058,310$

Sussman $514,000221,02066,820$

Willbond $482,000187,98062,660$

Required:

Question Content Area

$1.$ Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Waltham Industries Inc.

Salespersons' Analysis

For the Year Ended December $31$

Salesperson Contribution Margin Variable Cost of Goods

Sold as a Percent of Sales Variable Selling Expenses

as a Percent of Sales Contribution Margin

Ratio

Case $Case

Case

$\%$ Case

$\%$ Case

$\%$

Dix Dix

Dix

$\%$ Dix

$\%$ Dix

$\%$

Johnson Johnson

Johnson

$\%$ Johnson

$\%$ Johnson

$\%$

LaFave LaFave

LaFave

$\%$ LaFave

$\%$ LaFave

$\%$

Orcas Orcas

Orcas

$\%$ Orcas

$\%$ Orcas

$\%$

Sussman Sussman

Sussman

$\%$ Sussman

$\%$ Sussman

$\%$

Willbond Willbond

Willbond

$\%$ Willbond

$\%$ Willbond

$\%$

Question Content Area

$2.$ Which salesperson generated the highest contribution margin ratio for the year?

fill in the blank $1$ of $1$

Question Content Area

$3.$ Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

$1.$ Rate of growth in sales for the current year compared with past years

$2.$ Years of experience for salespersons

$3.$ Size of sales territory

$4.$ Actual sales compared with budgeted sales

$5.$ All of the above

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