Sales Forecast and Flexible Budget Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and...

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Sales Forecast and Flexible Budget

Olympus, Inc., manufactures three models of mattresses: theSleepeze, the Plushette, and the Ultima. Forecast sales for nextyear are 14,960 for the Sleepeze, 12,080 for the Plushette, and5,460 for the Ultima. Gene Dixon, vice president of sales, hasprovided the following information:

  1. Salaries for his office (including himself at $62,550, amarketing research assistant at $44,900, and an administrativeassistant at $27,450) are budgeted for $134,900 next year.
  2. Depreciation on the offices and equipment is $17,050 peryear.
  3. Office supplies and other expenses total $20,900 per year.
  4. Advertising has been steady at $19,000 per year. However, theUltima is a new product and will require extensive advertising toeducate consumers on the unique features of this high-end mattress.Gene believes the company should spend 10 percent of first-yearUltima sales for a print and television campaign.
  5. Commissions on the Sleepeze and Plushette lines are 3 percentof sales. These commissions are paid to independent jobbers whosell the mattresses to retail stores.
  6. Last year, shipping for the Sleepeze and Plushette linesaveraged $45 per unit sold. Gene expects the Ultima line to shipfor $75 per unit sold since this model features a largermattress.

Required:

1. Suppose that Gene is considering three salesscenarios as follows:

PessimisticExpectedOptimistic
PriceQuantityPriceQuantityPriceQuantity
Sleepeze$18512,190$20414,960$20417,580
Plushette2979,99035412,08036514,600
Ultima8802,1809505,4601,1405,460

Prepare a revenue budget for the Sales Division for the comingyear for each scenario.

Olympus, Inc.
Revenue Budget
For the Coming Year
PessimisticExpectedOptimistic
Sleepeze$$$
Plushette
Ultima
Total sales$$$

2. Prepare a flexible expense budget for theSales Division for the three scenarios above. If required, roundanswers to the nearest dollar.

Olympus, Inc.
Flexible Expense Budget
For the Coming Year
PessimisticExpectedOptimistic
Salaries$$$
Depreciation
Office supplies and other
Advertising:
Sleepeze and Plushette
Ultima
Commissions
Shipping:
Sleepeze
Plushette
Ultima
Total$$$

Answer & Explanation Solved by verified expert
4.0 Ratings (560 Votes)

1 Revenue Budget for the sales division for the coming year for each scenerio
Pessimistic Expected Optimistic
Sleepeze $2,255,150 $3,051,840 $3,586,320
Plushette $2,967,030 $4,276,320 $5,329,000
Ultima $1,918,400 $5,187,000 $6,224,400
Revenue = Quantity x Price
Pessimistic Expected Optimistic
Sleepeze 12190*185 14960*204 17580*204
Plushette 9990*297 12080*354 14600*365
Ultima 2180*880 5460*950 5460*1140
2 Flexible expense budget for the sales division for the three scenerios
Pessimistic Expected Optimistic
Salaries $134,900 $134,900 $134,900
Depreciation $17,050 $17,050 $17,050
Office supplies and other $20,900 $20,900 $20,900
Advertising:
Sleepeze and Plushette $19,000 $19,000 $19,000
Ultima $191,840 $518,700 $622,440
Commissions $156,665 $219,845 $267,460
Shipping:
Sleepeze $548,550 $673,200 $791,100
Plushette $449,550 $543,600 $657,000
Ultima $163,500 $409,500 $409,500
Total $1,701,955 $2,556,695 $2,939,350
Working Note:
Advertising for Ultima = Sales revenue x 10%
Commissions = (Sales revenue for Sleepeze+sales revenue for Plushette) x 3%
Shipping = Quantity x $45 (sleepeze and plushette)
                       Quantity x $75 (Ultima)

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