Sabert manufactures the Mosaïc® line of heavyweight plastic cutlery. Colored a distinctive silver, Mosaïc’s® products allow...

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Sabert manufactures the Mosaïc® line of heavyweight plasticcutlery. Colored a distinctive silver, Mosaïc’s® products allow oneto “entertain with more style.” Currently, Sabert offers two“combo” assortments: (1) 32-piece (16 forks, 8 knives, 8 spoons);(2) 80-piece (40 forks, 20 knives, 20 spoons). Sabert sells the32-piece pack for $2.80 and the 80-piece pack for $5.79. It costsSabert $0.61 to manufacture the 32-piece pack and $1.17 tomanufacture the 80-piece pack. H-E-B, a Texas-based supermarketchain, sells both sizes of the Mosaïc® cutlery. H-E-B estimatesthat in 2012 they will buy 247,600 units of the 32-piece pack and198,300 units of the 80-piece pack. However, in response tocustomer feedback, H-E-B has asked Sabert to consider producing athird combo pack exclusively for H-E-B. The proposed combo would bea 56-piece (24 forks, 16 knives, 16 spoons), selling to H-E-B for$4.05 and costing Sabert $0.87 to manufacture. H-E-B has sharedsome market analysis information with Sabert (to support theirrequest). Sabert marketing analysts have concluded that if theyprovide the new combo pack they will sell 202,100 units to H-E-B.But they estimate that only 8% of those unit sales will be newsales. Sixty-two percent of the new product’s sales will come fromthe 80-piece pack and the remaining 30% will come from the 32-piecepack.

(b)  If the 56-piece combo pack is introduced in 2012,what will be the incremental contribution (IC) to the productline?

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3.9 Ratings (450 Votes)

Total contribution without considering New combo pack:-
Combo 32 80
Contirbution per Unit 2.19 4.62
Unit to be sold        2,47,600        1,98,300
Contibution        5,42,244        9,16,146
Total Contibution     14,58,390
Total contribution after considering New combo pack:-
Combo 32 80 56
Contirbution per Unit                2.19                4.62               3.18
Unit to be sold        1,86,970           72,998        2,02,100
Contibution        4,09,464        3,37,251        6,42,678
Total Contibution     13,89,393
The incremental contribution (IC) to the product line:-
Incremental Contribution          -68,997
There will be reduction in overall contribution by 68,997 with introduction of new combo pack.

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