Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and...
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Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue by investing the money deposited; currently, it averages 5.80 percent annually on its investments of those deposits. To compete with larger banks, RSB&T pays depositors 0.50 percent on all deposits. A recent study classified the banks annual operating costs into four activities.
Activity
Cost Driver
Cost
Driver Volume
Using ATM
Number of uses
$
2,400,000
3,200,000
uses
Visiting branch
Number of visits
1,440,000
240,000
visits
Processing transaction
Number of transactions
10,560,000
128,000,000
transactions
Managing functions
Total deposits
9,600,000
$
600,000,000
in deposits
Total overhead
$
24,000,000
Data on two representative customers follow.
Customer A
Customer B
ATM uses
100
200
Branch visits
5
20
Number of transactions
40
1,500
Average deposit
$
6,000
$
6,000
Required:
a. Compute RSB&T's operating profits.
b. Compute the profit from Customer A and Customer B, assuming that customer costs are based only on deposits. Interest costs = 0.50 percent of deposits; operating costs are 4 percent (= $24,000,000/$600,000,000) of deposits.
c. Compute the profit from Customer A and Customer B, assuming that customer costs are computed using the information in the activity-based costing analysis.
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