Ridgecrest Electric manufactures electric motors. It competes and plans to grow by selling high-quality motors at...

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Ridgecrest Electric manufactures electric motors. It competesand plans to grow by selling high-quality motors at a low price andby delivering them to customers quickly after receiving customersâ€™orders. There are many other manufacturers who produce similarmotors. Ridgecrest believes that continuously improving itsmanufacturing processes and having satisfied employees are criticalto implementing its strategy in 2015.
1. Is Ridgecrestâ€™s 2015 strategy one of productdifferentiation or cost leadership? Explain briefly.
2. Indicate a measure you would expect to seein Ridgecrestâ€™s balanced scorecard for 2015.

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1 Is Ridgecrests 2015 strategy one of product differentiation or cost leadership Explain briefly Ridgecrests 2015 strategy is a cost leadership strategy Ridgecrest plans to grow by producing highquality boxes at a low cost delivered to customers in a timely manner Ridgecrests boxes are not differentiated and there are many other manufacturers who produce similar boxes To See Answer

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