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Ridgecrest Electric manufactures electric motors. It competes and plans to grow by selling high-quality motors at...

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Accounting

Ridgecrest Electric manufactures electric motors. It competesand plans to grow by selling high-quality motors at a low price andby delivering them to customers quickly after receiving customers’orders. There are many other manufacturers who produce similarmotors. Ridgecrest believes that continuously improving itsmanufacturing processes and having satisfied employees are criticalto implementing its strategy in 2015.

1. Is Ridgecrest’s 2015 strategy one of productdifferentiation or cost leadership? Explain briefly.

2. Indicate a measure you would expect to seein Ridgecrest’s balanced scorecard for 2015.

Answer & Explanation Solved by verified expert
4.3 Ratings (907 Votes)
1 Is Ridgecrests 2015 strategy one of product differentiation or cost leadership Explain briefly Ridgecrests 2015 strategy is a cost leadership strategy Ridgecrest plans to grow by producing highquality boxes at a low cost delivered to customers in a timely manner Ridgecrests boxes are not differentiated and there are many other manufacturers who produce similar boxes To    See Answer
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