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Rick's is a popular restaurant for fine dining. The owner and chef, Rick Goetz, is pleased with his success and is now considering expanding his existing restaurant or perhaps opening a second restnurant. Before making his decision, Rick wants to find out more about his competivve position. There are three other restaurants that compete directly with him on food quality and price. Rick knows that his proftability depends on his ability to provide a satisfying meal at the market price. His first step was to gather some information about his customers, using an independent market research firm, which informed him that his customers were iooking for taste. comfort (the ambiance, service, and overall presentation of the food), and enjoyment (the distinctiveness of the dining experience, a degree of excitement. He was surprised to find that comfort and enjoyment ranked highest: Next, he worked with his key wait staff and chefs to try to identify the three main components, and related costs, of the service Rick': provides: Having the customer criteria and components, Rick now again worked with his staff to assess how each component contributes to the desired customer criteria: Having the customer criteria and components, Rick now again worked with his staff to assess how each component contributes to the desired customer criteria: Required: 1. Using the information Rick has developed, determine the importance index for each component (menu and food preparation, wait staff, and food ingredients). 2. Calculate the ratio between the relative cost percentages for each component and your findings in Requirement 1. Determine what action Rick should take on each component. Complete this question by entering your answers in the tabs below. Using the information Rick has developed, determine the importance index for each component (men wait staff, and food ingredients). (Round "Importance Index" answers to 2 decimal places (1.e. .1234 Complete this question by entering your answers in the tabs below. Calculate the ratio between the relative cost percentages for each component and your findings in Requirement 1 . Determ what action Rick should take on each component. (Round "importance Index" answers to 2 decimal places (Le. .1234 = 12.34%)

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