Revised Problem 14-47 ...
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Accounting
Revised Problem 14-47 | |||||||||
Tipton One-Stop Decorating sells paint and paint supplies, carpet, and wallpaper at a single-store location | |||||||||
in suburban Des Moines. Although the company has been very profitable over the years, management | |||||||||
has seen a significant decline in wallpaper sales and earnings. Much of this decline is attributable to | |||||||||
the Internet and to companies that advertise deeply discounted prices in magazines and offer customers | |||||||||
free shipping and toll-free telephone numbers. Recent figures follow. | |||||||||
Paint and | |||||||||
Carpeting | Supplies | Wallpaper | |||||||
Sales | 520,000 | 390,000 | 138,000 | ||||||
Variable costs | 312,000 | 224,000 | 108,000 | ||||||
Fixed costs | 90,000 | 64,000 | 32,000 | ||||||
Total costs | 402,000 | 288,000 | 140,000 | ||||||
Operating income (loss) | 118,000 | 102,000 | (2,000) | ||||||
Tipton is studying whether to drop wallpaper because of the changing market and accompanying | |||||||||
loss. If the line is dropped, the following changes are expected to occur. | |||||||||
1) The vacated space will be remodeled at a cost of $22,600 and will be devoted to an expanded line | |||||||||
of high-end carpet. Sales of carpet are expected to increase by $130,000 and the line's overall | |||||||||
contribution margin ratio will rise by five percentage points. | |||||||||
2) Tipton can cut wallpaper's fixed costs by 60 percent. Remaining fixed costs will continue | |||||||||
to be incurred. | |||||||||
3) Customers who purchased wallpaper often bought paint and paint supplies. Sales of paint and paint | |||||||||
supplies are expected to fall by 30 percent. | |||||||||
4) The firm will increase advertising expenditures by $35,000 to promote the expanded carpet line. | |||||||||
Required: | |||||||||
1. Should Tipton close its wallpaper operation? Show computations to support your answer. | |||||||||
2. Assume that Tipton's wallpaper inventory at the time of the closure decision amounted to $30,000. | |||||||||
How would you have treated this additional information in making the decision? | |||||||||
3. What advantages might Internet- and magazine-based firms have over Tipton that would allow | |||||||||
these organizations to offer deeply discounted prices-prices far below what Tipton can offer? | |||||||||
4. Build a spreadsheet: Construct an Excel spreadsheet to solve requirement (1) above. Show how | |||||||||
the solution will change if the followng information changes: sales were $416,000, $450,000, and | |||||||||
$140,000, for carpeting, paint and supplies, and wallpaper, respectively. | |||||||||
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