Review the material in chapter 6 on the Elaboration Likelihood
Model.
The Elaboration Likelihood Model suggests that...
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Psychology
Review the material in chapter 6 on the Elaboration LikelihoodModel.
The Elaboration Likelihood Model suggests that there are twoways to persuade people: the central route and the peripheralroute. Pretend you work for an advertising agency. You must designtwo ads for a new candy bar: one that will appeal to those peoplein the peripheral route and one that will appeal to those in thecentral route.
Write a brief essay in which you explain the ads that you woulddevelop or actually create the ads with graphics, etc. Then,include a description of the two routes, why each ad would appealto a person in a particular route, and what things determine if aperson will use the peripheral or central route.
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The Elaboration probability Modelsl suggests that there unit a pair of completely different approaches to persuade people the central course and so the outer boundary course Envision you are used for associate degree advancing work atmosphere you ought to structure a pair of advancements for an extra dessert one that will have collaboration those people within the outer boundary course and one that will address those
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