Revenue Recognition and Sales Allownaces
Target Corporation repoted the following on its income statement.
For 12 Months Ended ($ millions)	2-Feb-19	3-Feb-18	28-Jan-17
Total revenue	$ 75,356	$ 72,714	$ 70,271
Cost of sales	$ 53,299	$ 51,125	$ 49,145
The revenue recognition footnote from the 10-K for the year ended Februrary 2, 2019 includes the following:
We record almost all retail store revenues at the point of sale.
Digital channel sales include shipping revenue and are recorded upon delivery to the guest or upon guest pickup at the store.
Total revenues do not include sales tax because we are a pass-through conduit for collecting and remitting sales taxes.
Generally, guests may return national brand merchandise within 90 days of purchase and owned and exclusive brands within one year of purchase. Revenues are recognized net of expected returns, which we estimate using historical return patterns as a percentage of sales and our expectations of future returns.
Revenue from gift card sales is recognized upon gift card redemption. Our gift cards do not expire. Based on historical redemption rates, a small and relatively stable percentage of gift cards will never be redeemed, referred to as breakage. Estimated breakage revenue is recognized over time in proportion to actual gift card redemptions.
Guests receive a 5 percent discount on virtually all purchases and receive free shipping at Target.com when they use their REDcard. This discount is included as a sales reduction in our Consolidated Statements of Operations and was $953 million, $933 million, and $899 million in the fiscal years ended February 2019, 2018, and 2017 respectively.
a. Use the financial statement effects template to record retail cash sales of $1000 in a state with a sales-tax rate of 8%. For this question assume 10% of all merchandise sold is returned withing 90 days
b. Use the financial statement effects template to record the following transaction: on March 4th, an internet customer places an order for $2000 and pays online with a credit card. The goods are shipped from the warehouse on March 6th and FedEx confirms delivery on March 7. Ignore shipping costs sales tax and returns
c. Use the financial statement effects template to record the gift card activity during the fiscal year ended February 2, 2019. Ignore sales tax and returns. Details are as follows
$ Millions
Gift Cardliability, Februrayr 3, 2018	$ 727
Gift cards issues during current period but not redeemed	$ 645
Revenue recognized from beginning liability	$ (532)
Gift card liability, February 2, 2019	$ 840
d. Determine the amount fo revenue Target collected from customers who used their loyalty card for each of the fiscal years reported above. What proportion of total revenues come from REDcard customers each year? Does the loyalty program seem to be working? Explain