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Respond to the following questions for AirBnB:

1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before addressing that component). Great mission statements address these 9 components:

• Customers: Who are the firms customers?
• Products or services: What are the firms major products or services?
• Markets: Geographically, where does the firm compete?
• Technology: Is the firm technologically current?
• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
• Self-concept: What is the firms distinctive competence or major competitive advantage?
• Concern for public image: Is the firm responsive to social, community, and environmental concerns?
• Concern for employees: Are employees a valuable asset of the firm?

3. Analysis of the firms existing business model.
4. SWOT Matrix and Analysis (comes from researching the firm, industry, and competitors). It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Focus on internal and external analysis when completing this matrix. This matrix should be based on research and contain quantifiable metrics. There should be 8-10 items in each quadrant, with research support for each item.

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