Reshier Company makes three types of rug shampooers. Model 1 is the basic model rented...
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Reshier Company makes three types of rug shampooers. Model 1 is the basic model rented through hardware stores and supermarkets. Model 2 is a more advanced model with both dry-and wet-vacuuming capabilities. Model 3 is the heavy-duty riding shampooer sold to hotels and convention centers. A segmented income statement is shown below.
Model 1
Model 2
Model 3
Total
Sales
$240,000
$590,000
$644,500
$1,474,500
Less variable costs of goods sold
(87,000)
(173,760)
(356,800)
(617,560)
Less commissions
(4,700)
(35,000)
(18,750)
(58,450)
Contribution margin
$148,300
$381,240
$268,950
$798,490
Less common fixed expenses:
Fixed factory overhead
(420,000)
Fixed selling and administrative
(283,000)
Operating income
$95,490
While all models have positive contribution margins, Reshier Company is concerned because operating income is less than 10 percent of sales and is low for this type of company. The company's controller gathered additional information on fixed costs to see why they were so high. The following information on activities and drivers was gathered:
Driver Usage by Model
Activity
Activity Cost
Activity Driver
Model 1
Model 2
Model 3
Engineering
$88,000
Engineering hours
780
72
148
Setting up
188,000
Setup hours
12,500
13,400
29,148
Customer service
110,000
Service calls
13,900
1,600
19,148
In addition, Model 1 requires the rental of specialized equipment costing $25,000 per year.
Required:
1. Reformulate the segmented income statement using the additional information on activities. Use a minus sign to indicate any negative margins. Do NOT round interim calculations and, if required, round your answer to the nearest dollar. If amount box does not require an entry, leave it blank or enter "0".
Reshier CompanySegmented Income Statement
Model 1
Model 2
Model 3
Total
Sales
$_______
$_______
$_________
$________
Less variable cost of goods sold
________
______-
________
__________
Less commissions
_________
________
________
_________
Contribution margin
$_______
$___________
$__________
$______-
Less traceable fixed expenses:
Engineering
_____
________
________
______
Setting up
______
______
________
______
Equipment rental
________
_______
________
_______
Customer service
_______
_______
_________
________
Product margin
$________
$______
$_____
$________
Less common fixed expenses:
Factory overhead
_________
Selling and admin. expense
________
Operating income
$______
2. Using your answer to Requirement 1, assume that Reshier Company is considering dropping any model with a negative product margin. What are the alternatives?
Keeping Model 1 or dropping it
Which alternative is more cost effective and by how much? (Assume that any traceable fixed costs can be avoided.) Do NOT round interim calculations and, if required, round your answer to the nearest dollar.
Dropping Model 1 will add $_______ to operating income
3. What if Reshier Company can only avoid 172 hours of engineering time and 5,350 hours of setup time that are attributable to Model 1? How does that affect the alternatives presented in Requirement 2? Which alternative is more cost effective and by how much? Do NOT round interim calculations and, if required, round your answer to the nearest dollar. Keeping Model 1 will add $______ to operating income
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