Requirement:
Create your own e-commerce business in Saudi Arabia (website ormobile application), you need to explain the process that you willfollow in building your e-commerce presence.
Before you begin to build a website or app of your own, thereare some important questions you will need to think about andanswer. The answers to these questions will drive the developmentand implementation of your e-commerce presence.
Set up Your E-CommercePresence
- What is the idea? (the visioning process)
- Introduce your e-commerce business.
- Provide an overview of your business idea
- Product and type of services.
- What are the different types of products? Explain
- What kinds of services are provided by your online store? [customer service, exchange and return, delivery and paymentoptions] Explain
- Business statement.
- Business vision.
- Business objective.
- Where’s the money:
- What is the company’s business model?
- Give a general idea of how your business will generaterevenues
- Who and where is the target audience? Explain demographics,lifestyle, consumption patterns, etc.
- What is the ballpark? Characterize the marketplace. - Size,growth, demographics, structure.
- Where’s the content coming from?
- Know yourself— conduct a SWOT analysis for your business.
- Develop an e-commerce presence map.
- Develop a timeline: Milestones. - 6 phases.
- How much will this cost?
Building an E-CommerceSite: A Systematic Approach
- Planning: The Systems Development Life Cycle
- Systems analysis/planning
- Business objectives. What are the capabilities you want yoursite to have?
- System functionalities (Shopping cart, payment system ….etc.)
- Information requirements (Dynamic text and graphics catalog …etc.)
- (Logical and Physical)
- How it will look likes in terms of design and format
- Building the system (a simple website layout)
- Create your own website using wix.com www.wix.com
- Or you can design the layout using any free e-commerce websitetemplate.
- Include 2-4 screenshots of your site
- Testing (What type of testing will be applied?)
- Implementation
Choosing Software
The development of e-commerce required a great deal moreinteractive functionality, such as the ability to respond to userinput (name and address forms), take customer orders for goods andservices, clear credit card transactions on the fly, consult priceand product databases, and even adjust advertising on the screenbased on user characteristics.
- Functionality for web server
- Provides basic functionality for sales
- Online catalogue
- Shopping cart
- Credit card processing
Explain the different software youneed for your site functionality.
Choosing Hardware
- Underlying computing equipment needed for e-commercefunctionality
- Right-Sizing Your Hardware Platform: The Demand Side and theSupply Side
- Explain the different hardware needed for your site orapp.
Payment and Security
- What are the methods of payment you are going to use in youronline store and why?
- What are the commonly used technologies to secure your onlinetransactions?
- Develop a privacy policy. The policy should outline howinformation will be collected and used?
Categorize marketing and advertising strategy andmethod.
- Explain the online, offline and social media marketingstrategies you will use to bring people to your website? Andwhy?
Explain your business e-commerce process
- Explain in detail all the steps from the time a visit isrecorded until the final user buys a product.
Conclude your report.
Guidelines for the assignment:
- Make sure to include the cover page with all informationrequired.
- This is group project, which is part from your course score. Itrequires effort, search and critical thinking.
- Use font Times New Roman, Calibri or Arial.
- Use 1.5 or double line spacing with left Justify allparagraphs.
- Use the footer function to insert page number.
- Ensure that you follow the APA style in your project andreferences.
- Your project report length should be between 2200 to 2500words.
