RECOMMENDATIONS AND SUGGESTIONS in Alrabie food co. o Explain with enough justifications and...

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Finance

RECOMMENDATIONS AND SUGGESTIONS in Alrabie food co.
o Explain with enough justifications and details SIX recommendations and suggestions for the selected company. The first THREE recommendations MUST be related to OM such as OM problems (if any) or performance improvement plans. The second THREE recommendation can be general ones. Each recommendation must be supported by an example of another company in the same industry that applies the same recommendation. Here is an example of one recommendation from one group of my students with some amendments: Dunkin Brands Company does not implement customization, which would help the company to know its customers by recording their purchasing history to determine each customer's preferred products. We recommend applying Customized Marketing to improve Dunkin Brands Company sales and to have more loyal customers. For example, Luckin Company has a system, which records its customer's historical data to build a bridge between the company and its customers by knowing their favorite products. Moreover, customers information is used at Luckin Company to customize the coffee sales according to customersbirthday.

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