Read this Sports Business Journal article based on the economics of the Rio Olympics. Respond to...

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General Management

Read this Sports Business Journal article based on the economicsof the Rio Olympics. Respond to the following questions:

? What strategies and tactics were used in the host city of Rioto gain exposure and marketability?

? What was the significance of big-dollar sponsors in Rio duringthe Olympics?

? Do you think these strategies were effective?

? How did sponsorships and partnerships play out during theseOlympics, in your assessment?

? What economic role(s) do you feel Rio played during thisprestigious sporting event?

? Do you think hosting the 2016 Olympics was a financial successfor Rio? If so, in what ways?

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Rio olympics 2016 highlights 1Three powerful marketing strategies used during rio olympics Partnering with influencers like NBC to reach millennials Advertising on Snapchat during live event streaming like interviews and inspirational messages from    See Answer
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