Read the Medi-Cult Case Study located in the Reading Assignment section. Medi-Cult, a biotech company based...

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General Management

Read the Medi-Cult Case Study located in theReading Assignment section. Medi-Cult, a biotech company based inDenmark, has developed a new alternative to In Vitro Fertilizationcalled In Vitro Maturation (IVM). These methods are used to helpinfertile couples have children. IVM significantly reduces the timeneeded to mature an egg from 30 days to just two days. Importantly,it is a hormone-free treatment, thus sparing women severalpsychological and physical side effects.
Read the General Guidelines for Case Studies before beginningthis assignment.
Once you have read the case study, assume that you are a salesconsultant for these products. Prepare an analysis of the casestudy and address the following:
1. Mention the major markets for Medi-Cult products.
2. What are the striking benefits, as mentioned in the study formarketing these products to consumers?
3. Briefly describe the Medi-Cult marketing strategy model.
4. What other product-pricing strategies, if any, would yourecommend for Medi-Cult to maximize profit in the short andlong-term?

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Answer1 MediCult a Danish biotech organization has built up a treatment method brought In Vitro Maturation IVM which is an option to In Vitro Fertilization IVM disposes of the fundamental strides in IVF methods which help ladies who cant become pregnant prepare their eggs remotely The innovation was applied in clinical applications and modern applications Herdiansjah nd The key markets of the MediCult products are Denmark France Great Britain the United States and the global market Answer2 IVM has various benefits contrasted with IVF To start with IVM doesnt expect ladies to experience the 30 days of selfdirected hormonal infusions that are considered to have noteworthy reactions since hormonal incitement is killed Second IVM is less expensive contrasted with IVF The expense of hormones lessens by 90 percent See Answer

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