Read the Following Case studies and Answer the QUESTIONS BELOW (100 Marks)

Case Study A (55 Marks)

Jasmi's Corporation has been established in Bahrain in 1986, as a Food and Beverages company. Jasmis is recognized as a quick-service restaurant with significant market share in the food service industry that has been dominating the Kingdom of Bahrain with 29 stores strategically located around Bahrain. Jasmi's vision is to be the best healthier alternative in quick service restaurants while its mission is to be customers favorite and top choice in the quick service restaurant industry. Jasmis consistent efforts in providing the best quality ingredients and customer service in order to satisfy consumers needs has gained them tremendous loyalty over the years. Originating as a family business, the company is continuously developing new ways to sustain their business in hopes of meeting with the economys growing demands. Like McDonalds, Jasmi's Bahrain primarily sells burgers. They also have a golden logo set on a red background. Adhering to its mission and vision through clear planning and support for customers and employees alike, Jasmis has become a phenomenal success and an important identity for the Kingdom of Bahrain. In this case, we are discussing Jasmis expansion decision to enter the US Market.

Answer the Following Questions: answers will be Minimum of 1400 Words (Times New Roman, 12pt, 1.5 spacing- and support with references APA Style)

1. Comparatively Assess the Marketing Strategies of both Jasmis and McDonalds and contrast product-services strategies used by Jasmi's in Bahrain and McDonalds while entering Kingdom of Saudi Arabia (KSA). Refer to both Companies strategies, vision, and mission. (20 Marks) (Minimum of 500 words)

2. Assess the legal barriers of entering the US Market, Discuss the Government regulations in both the US and Bahrain in protecting the trademark and brand registration rights. Refer to the concept of Brand Piracy and discuss whether McDonalds should sue Jasmis for copying their brand and products. (15 Marks) (Minimum of 400 words)

3. Critically Evaluate how cultural differences across countries influence key decision areas in international marketing (mode of market entry, product decisions, marketing communications, and channel management- standardization versus adaptation). Contrast Jasmis Suggested market entry to the US with McDonalds entry to the Bahrain Market (20 Marks) (Between 500 and 1000 Words)