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Read the following case and compose a negative letter. Use negative message delivery. CASE As the owner of Crme Bakery you have a devoted clientele savoring your delicacies. Your salty caramel cupcakes offer an irresistible salty sweet flavor combination using fleur de sel crystals hand harvested from the pristine seas of Brittany, France. These salty granules complement the sweet buttery caramel that flavors both the cake and frosting. Although your cupcakes are a trendy hit, you also feature delicious cakes, squares, cookies, croissants, and breads. Your bakery has a medium-sized store front; however most of your business comes from supplying local restaurants and coffee shops with your tantalizing treats. You own two trucks that make deliveries to customers throughout the area. Although Crme is financially successful, rising costs have severely undercut your profits over the past few months. You know that you are not the only business owner dealing with rising prices. Many of your suppliers have raised their prices over the past year. Specifically, the higher prices of wheat and sugar have resulted in a drastic increase in your production costs. Previously, you did not charge for deliveries made to your wholesale clients. However you now feel that you have no choice but to add a delivery charge for each order to cover your increased costs and the price of gas. As the owners of Crme write a properly formatted letter to your wholesale clients in which you announce a $20:00 charge per delivery. Try to think of a special offer to soften the blow. Address your letter to Ms. Stacey Winsor, Caf Fairwell, 16 Blackmarsh Road, St. Johns NL A1E 2H3 INCLUSION FOR YOUR LETTER The letter should have your company letterhead with the complete name, address, email, phone number and fax number. Date The inside name and address of the client (provided above) Organization of information by first providing a BUFFER with explanation (negative news) alternative and a goodwill ending.

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