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Read case and get all the information before answering these questions. Please answer these questions specifically what...

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General Management

Read case and get all the information before answering thesequestions.

Please answer these questions specifically what they are askingfor with details

1. What specific type of wholesaler is Joe?

2. Evaluate Joe's marketing strategy for his current lumberbusiness. Be and be sure to mention the specific components.

3. Contrast the components of the marketing strategy for theArbor Products with Joe's current Hanratty lumber business.

4. What should Joe do now? Which option should he take? Be sureto give a justification for the specific recommendation.

Thank you in advance.

Answer & Explanation Solved by verified expert
3.7 Ratings (689 Votes)
What specific type of wholesaler is Joe A Joe is a merchant wholesaler because he gets the merchandise from a mill The case mentions that even though he is not required to obtain any particular quantity of carload of lumber per month but once he makes the order he owns the title for the merchandise and has to find a buyer 2 Evaluate Joes marketing strategy for his current lumber business and be sure to mention the    See Answer
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